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BT’s IPTV Vision

BT angles for a slice of the UK’s vibrant pay-TV market. What are its chances?

by Iain Morris

With the IPTV World Forum heading to London this month, all eyes will focus on the service launched by the UK’s incumbent operator last December.

BT claims already to have connected 3,000 customers to BT Vision but wants to capture at least 100,000 by the end of the year and is targeting three million by 2011. British consumers have long had their televisual appetites sated by the likes of satellite broadcaster BSkyB, so where does BT expect to find all these customers?

“We think we’ve identified a significant gap between the free services represented by Freeview and the subscription-heavy services represented by cable and BSkyB, for which customers are paying £50 (US$98) a month,” says Marc Watson, BT Vision’s commercial director.

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